The initiative
Digital Empowers is TCS’s platform for bringing cross-sector leaders together around the challenges shaping America’s connected future. For the Collaborating for Connected Futures series, TCS wanted to take that mission on the road, into four cities that look nothing alike, each with its own ecosystem of businesses, schools, nonprofits, and civic institutions.
TechChange served as the end-to-end design and delivery partner. We were involved from the first ideation session through the run-of-show, on-site facilitation, registration, and the final analysis of what worked and why.
The brief
TCS wasn’t looking for another panel-and-coffee circuit. The goal was to move cross-sector partnerships from conversation to collective action, and to do it in New York, Detroit, Dallas, and Chicago.
The people in these rooms were already deep in this work. That set a high bar. The series had to surface the practical, local challenges each city was wrestling with while staying anchored to the national picture, and it had to give busy, expert participants a real reason to show up and stay for the full day.
Our approach
Start with the people, not the agenda
Before we designed a single session, we ran a human-centered ideation workshop with the TCS team. We built four learner personas covering education leaders, community and NGO leaders, corporate and foundation leaders, and public-sector leaders, then mapped the goals, motivations, and barriers that would shape how each group experienced the day.
That work paid off early. It told us corporate leaders came for connection, while education and public-sector leaders wanted a stage to show their work. The format had to serve both.
Design a format, then let it learn
We built a repeatable structure: keynotes to set the frame, a partnership panel, breakout sessions that paired an inspirational fireside chat with hands-on application, and dedicated time to connect. Then we treated every city as a chance to make the next one sharper.
Improve at every stop
Detroit told us the room wanted to talk about AI, so we added an AI panel. It became one of the liveliest sessions of the whole series and stayed in the program from then on.
Dallas showed us people were slipping out before the second breakout to beat traffic and get home. So in Chicago we compressed the day, combined the breakouts into one strong morning block, and wrapped programming earlier with a connection hour to close. Retention climbed.
By the final event, the format wasn’t a guess. It was tuned.
We didn’t run the same event four times. We ran a format that got smarter at every stop.